Do's and Don'ts

Follow our do's and dont's guide and save time, money and frustration, allowing you get on with growing your business

Do:

• Seek external advice
• Develop the habit of creating an annual sale & marketing plan
• Ensure your plan is implemented fully
• Regularly check in and review progress
• Shape your marketing plan to suit your customers needs
• Keep staff fully appraised at all times to ensure best support
• Seek out professional advice on cost savings
• Keep up to date with the changing needs of your marketplace
• Talk to your customers in their language
• Have consistency in what you say across all of your business

Don’t:

• Take on the responsibility for the marketing yourself in your spare time
• Delegate responsibility to an employee with either no experience or an already overburdened workload
• Hire a graduate and expect them to deliver the equivalent of an experienced marketing department
• Run one-off promotional campaigns and expect big results
• Implement campaigns that have little or no relevance and linkage to other areas of your business
• Always go with the cheapest option

MarketBuild offers you an alternative way of implementing your marketing plans, we work with you on an outsourced basis to deliver results. All the time you remain in full control and limit your financial risk.